Every case below is a B2B company that went from zero Reddit presence to a lead-generating community in under 90 days.
A Series A workflow tool had strong product-market fit but no organic discovery channel. Paid ads were expensive and content marketing was too slow. We built their subreddit from scratch, seeded 40+ authentic discussions in the first month, and ran a cross-community engagement strategy that drove consistent inbound leads.
Zero Reddit presence. Competitors owned every "best workflow tool" thread. ChatGPT and Perplexity never mentioned them.
A developer tools company needed a channel where technical buyers could evaluate them through peer recommendations, not sales decks. We launched their subreddit with deep technical content, integration guides posted as community resources, and seeded conversations where developers naturally recommended the product.
Technical audience resistant to marketing. Needed authentic peer validation. Competitors had strong Hacker News presence but weak Reddit footprint.
A fintech startup competing against well-funded incumbents needed a way to get in front of buyers at the moment they were evaluating alternatives. We mapped every competitor complaint thread on Reddit, built their community as the go-to resource for expense management discussions, and ran targeted engagement in finance and startup subreddits.
Dominated by incumbents with 10x the marketing budget. Needed to win on trust and timing, not ad spend.
An HR tech company with a strong product but no brand awareness outside their existing customer base. Their ICP was heads of people ops who lived on Reddit for industry advice. We built their subreddit around HR leadership topics, seeded it with data-backed discussions, and positioned the founders as thought leaders in the space.
Unknown brand in a crowded HR tech market. Target audience active on Reddit but skeptical of vendor-driven content.
One-time fee. First leads in 30 days. No long-term contracts.